How to Create a Contact Form in WordPress (Step by Step)
How to Create a Contact Form in WordPress (Step by Step)
Beginner’s Guide on How to Add a Link in WordPress
Do you want to add conversion tracking features to your WordPress website?
Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website.
In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro.
This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide:
What is Conversion Tracking?
Conversion tracking is the ability to track and measure the success of your various marketing efforts.
Depending on your business, the conversion is the desired action you want users to perform on your website.
- For an online store / eCommerce website, a conversion could be a successful purchase.
- For a news/blog site, the conversion could be a successful subscription of the email newsletter.
- For a professional services website, a conversion could be a user filling up a contact form.
Simply put, conversion tracking shows you how many of your website visitors successfully perform the desired action.
Why is Conversion Tracking Important?
Conversion tracking is important because it helps you make data-driven decisions to grow your business.
For instance, it shows you that users coming from a specific traffic source are more likely to convert. You can then focus your attention on getting more traffic from that particular source.
Conversion tracking also helps you uncover the users who are not converting so well.
For instance, you may learn that users open the contact page but many abandon before submitting the form. You can then make your form easier by removing unnecessary fields, make it conversational, change colors, setup partial form submission, etc.
Basically, you need conversion tracking to measure your success and failures and then improve upon them to grow your online business.
That being said, let’s take a look at what tools we’ll need to set up conversion tracking in WordPress.
Tools You Need to Setup Conversion Tracking in WordPress
Most conversion optimization experts rely heavily on Google Analytics. It is a free tool provided by Google that helps you track your website traffic.
It shows where your users are coming from, and what they do while on your website.
If you are running Google AdWords, Facebook Ads, Twitter Ads, to promote your business, then you’ll need to set up those as well for conversion tracking.
This may sound complicated, but you’ll only have to set it up once, and we’ll walk you through every step of the way.
Ready? Let’s get started.
Setting up Conversion Tracking in Google Analytics
First, you need to install Google Analytics on your website.
The easiest way to do this is by using MonsterInsights. It is the best Google Analytics plugin on the market that comes with enhanced eCommerce tracking, form tracking, and other conversion tracking tools built-in.
You’ll need the PRO version of the plugin to access eCommerce and other conversion tracking features. For basic tracking, the free version works as well.
Upon activation, you need to visit the Insights » Reports page in WordPress admin area. You’ll be prompted to setup MonsterInsights by launching the setup wizard.
Follow the on-screen instructions to connect your WordPress site to Google Analytics using MonsterInsights. For more details, see our guide on how to install Google Analytics in WordPress.
Now that you have installed Google Analytics, let’s set up conversion tracking on your website.
Turning on Enhanced Ecommerce Conversion Tracking
Ecommerce tracking helps you see which products are doing well on your site, which products are being looked at but not purchased, and what’s bringing you the most revenue.
Google Analytics comes with enhanced eCommerce tracking which works for most eCommerce websites including WooCommerce. However, you’ll need to manually enable it for your website.
Step 1. Turn on Enhanced Ecommerce in Google Analytics
First, you need to enable enhanced eCommerce tracking in your Google Analytics account. Go to your Google Analytics dashboard and select your website.
From here, you need to click on the Admin button located at the bottom left corner of the screen.
On the next screen, you’ll see different Google Analytics settings. Under the ‘View’ column, click the ‘Ecommerce Settings’ link:
After that, you need to turn on ‘Enable eCommerce’ and ‘Enable Enhanced Commerce’ options.
Google Analytics will now turn on the eCommerce reporting feature for your account.
Step 2. Turn on eCommerce Tracking in MonsterInsights
MonsterInsights come with an eCommerce addon that allows you to properly set up eCommerce conversion tracking in Google Analytics.
First, you need to visit the Insights » Addons page to install and activate the eCommerce addon.
After that, you need to visit the Insights » Settings page and switch to the eCommerce tab. From here, you need to turn on the ‘Use Enhanced Ecommerce’ option.
MonsterInsights will automatically detect your eCommerce software and enable advanced eCommerce tracking for your store.
Note: the manual process for adding eCommerce conversion tracking has a lot of room for errors, so we strongly recommend that you use a plugin like MonsterInsights.
Viewing Ecommerce Conversion Tracking Reports
Now that you have enabled eCommerce conversion tracking on your website. Let’s see how to view these reports and use them to make informed decisions about your business.
Ecommerce Conversion Reports in MonsterInsights
Simply go to the Insights » Reports page inside WordPress admin area and then switch to the eCommerce tab.
At the top, you’ll see your most important conversion metrics the conversion rate, transactions, revenue, and average order value.
Below that you will see a list of your top products with quantity, sale percentage, and total revenue. This shows you which products are doing well in your store.
Next, you’ll see your top conversion sources with the number of visits, conversion share, and revenue. You can see which sources are bringing you more revenue and which traffic sources are not very effective.
MonsterInsights will also show you shopper behavior reports with the number of times products were added to and removed from the cart.
That’s not all the data. You can drill down these reports even further inside Google Analytics.
Ecommerce Conversion Reports in Google Analytics
Simply visit your Google Analytics dashboard and click on the Conversions » Ecommerce from the left column.
The overview section offers the most important stats such as revenue, conversion rate, transactions, and average order value.
You can further drill down to view different reports. For example, you can switch to shopping and checkout behavior reports to see how users reach to the conversion page. You can also figure out what stopped them at the last minute from completing the transaction.
Turning on Form Conversion Tracking in Google Analytics
Not all websites use an eCommerce platform to conduct business. For instance, a restaurant website may use an order delivery form, or a salon may use a booking form.
Many businesses use contact forms to capture leads from their website. A lot of news and blogs use an email newsletter to convert website visitors into subscribers.
To track them, you need to enable form conversion tracking in Google Analytics.
MonsterInsights come with a Forms addon which allows you to easily track form conversions on your WordPress site. It works with all popular WordPress form plugins including WPForms, Gravity Forms, Contact Form 7, and more.
Simply go to the Insights » Addons page. Scroll down to the ‘Forms’ addon, and then click on the Install button.
Upon activation, you need to visit Insights » Settings page and switch to the ‘Connversions’ tab.
MonsterInsights will automatically detect your WordPress form plugin and will also start tracking miscellaneous WordPress forms on your site.
Viewing Your Form Conversion Reports
You can now view your form conversion reports inside your WordPress admin area.
Head over to Insights » Reports page and switch to the ‘Forms’ tab.
You’ll see a list of forms on your website with their impressions, conversion, and conversion rates.
You can also click on the ‘View full forms report’ button which will take you to the Google Analytics website. It will show all your form conversions as individual events.
Setting up Goals for Conversion Tracking in Google Analytics
So far we have covered how to track eCommerce and form conversions.
What if you wanted to manually set up conversion goals and track them in Google Analytics?
For instance, you may want to consider users visiting a specific page as a conversion. Since it is not a form submission or an eCommerce transaction it will not appear as a conversion in your reports.
Google Analytics allows you to create your own goals and track their conversion. Let’s see how to set them up and track them on your website.
Go to the Google Analytics dashboard and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.
Now, you need to click on the + New Goal button to set up a new goal.
If you previously selected industry for your website, then you may see a template section here. You can skip this and click on the Custom radio button beneath. Then click Continue.
- Destination: this tracks whether a visitor went to a specific page. This could be a thank you page, or any conversion page on your site.
- Duration: this tracks how long a visitor spent on your website. More time spent on website means more engagement.
- Pages/Screens per session: this tracks how many pages an average visitor looks at on your site.
- Event: this can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.
Destination and Event types are the most commonly used goal types for most businesses.
For this tutorial, we are going to create a ‘Destination’ goal to track visitors who view our thank you page after filling out a form.
First, provide a name for your Goal. It needs to be something meaningful so that you can easily identify it in your Google Analytics reports. Choose ‘Destination’ as your goal type and click on the continue button.
Now you can simply provide the last part of the URL that you want to track as the destination.
For instance, if your page is:
Then you should enter:
Below that, you can optionally add a value for the conversion. This makes sense if people are completing a payment form, or if you know how much each lead is worth to you on average.
If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.
Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.
Viewing Your Goal Conversions in Google Analytics
Now that you have created your goal allow Google Analytics to collect some data. After that, you can view your Goal Conversion report under the Google Analytics dashboard.
Simply, go to the Conversions » Goals and then click on the overview.
Like all Google Analytics reports you can drill down to view visitor journey and get deeper insights.
For more details, see our complete guide on setting up goals in Google Analytics
Google Ads Conversion Tracking in Google Analytics
If you run Google Ads (formerly, Google AdWords), to bring targetted traffic to your website, then you may want to track those conversions.
It is a bit complicated to set up but we will walk you through it step by step.
Step 1. Link Google Ads to Your Analytics Account
Login to your Google Analytics dashboard and click on the admin button at the bottom left corner of the screen. Next, click on the ‘Google Ads Linking’ under the ‘Property’ column.
Next, you’ll be asked to select your Google Ads account. The Google account you are using for your Analytics should also have access to your Google Ads account.
Under the ‘Link configuration’ section, provide a title for this link group and then turn on the All Website Data.
Finally, you can also check the box next to ‘Share my Analytics data with linked Google Ads accounts’ option. This will allow you to track your Google Analytics goals in Google Ads.
Click on the link account button to save your changes.
Once you have linked to your Google Ads account, analytics will automatically begin tracking your Google Ads.
Step 2. Enable Conversion Tracking in Google Ads
If you running an eCommerce store then you would also want to enable conversion tracking in your Google Ads account. This helps you compare your ads budget with the revenue generated by those ads.
Login to your Google Ads account and click on the ‘Tools & Settings’ button at the top bar. From here, you need to select the ‘Conversions’ link under the Measurement section.
Next, you need to select ‘Website’ when asked what do you want to track.
After that, you will be asked to configure your conversion tracking. There are a bunch of options available. For instance, you can track purchases, add to cart, leads, sign ups, and so on.
You can also provide a fixed value for each conversion or an average value.
Once you are happy with your settings, click on the ‘Create and Continue’ button.
Next, you will be asked to install the tracking code on your website. You need to select ‘Install the tag yourself’ option.
From here, you need to choose the option ‘The global site tag isn’t installed on all your HTML pages’ option.
After that, copy the code you see on the screen and paste it in a text editor like Notepad.
Upon activation, you need to visit Settings » Insert Headers and Footers page. From here, you need to paste the code you copied earlier in the header section.
You can now click on the Save button to store your settings. Your Google Ads account has now conversion tracking enabled.
Viewing Google Ads Conversion Reports in Google Analytics
Your Google Ads conversion tracking will now start appearing in your Google Analytics reports. You can view them under Acquisation » Campaigns » Paid Campaigns section.
Use UTM Parameters for Conversion Tracking in Google Analytics
UTM parameters are special tags that you can add to URLs to pass along important information to Google Analytics.
For instance, if you want to track users coming from a particular ad, then you can add UTM parameters to your ad URL like this:
You can also use UTM parameters anywhere you want to share your URLs. For instance, your email newsletter, Tweets, SMS campaigns, and more.
MonsterInsights makes it super easy to build URLs with UTM parameters. Simply head over to Insights » Tools page and add your URL under the URL builder.
Simply enter the UTM parameters you want to use and it will automatically generate the URL which you can then use in your campaigns.
Viewing UTM Parameter Reports in Google Analytics
You can now track conversions of your campaigns under your Google Analytics dashboard. Simply switch to the Acquisation » Campaigns » All Campaigns report.
Your campaigns will appear here and you can click on any of them to further drill down.
Setting up Facebook Conversion Tracking in WordPress
Facebook is the largest social media website on the planet with billions of active users. This is why Facebook ads are sometimes the easiest way to reach a very niche audience.
Now, if you are running Facebook ads then you may want to see how well your ads are doing by implementing conversion tracking for your Facebook ads.
Let’s set up Facebook conversion tracking on your WordPress website.
Installing the Facebook Pixel in WordPress
First, you need to visit the Facebook Ads Manager website and select the ‘Event Manager’ option from the top menu.
Next, you need to click on the ‘Add New Data Source’ button from the left column and then select ‘Facebook Pixel’.
Facebook Ads Manager will now create a unique Pixel for your ad account. You now need to click on the ‘Set up Pixel’ button to continue.
This will bring up a popup where you need to select ‘Manually add pixel code to website’ option.
Next, you’ll see a code snippet that you need to copy and paste in a plain text editor like Notepad.
Now you need to leave this browser tab open and access your WordPress site’s admin area in a new tab.
Upon activation, you need to visit Settings » Insert Headers and Footers page. From here, you need to paste the Facebook Pixel base code in the header section.
You can now click on the Save button to store your settings.
Once you have installed the Facebook pixel base code, switch back to the Facebook Pixel set up tab.
You can now click on the continue button to get the next code. The easiest way to do this by simply entering your website URL and then choose which events you want to track.
Facebook will now open your website in a new browser tab. You can follow the on-screen instructions to set up events you want to track.
Viewing Facebook Conversion Tracking Reports
Facebook offers in-depth analysis for your ads and the Facebook pixel. Simply visit the Facebook Analytics website and select your Facebook pixel to view conversion reports.
Setting up Twitter Conversion Tracking in WordPress
If you run Twitter Ads to promote your business, then you’ll need to setup Twitter conversion tracking to measure the success of your ads.
Simply log in to your Twitter Ads account and click on the Tools » Conversion tracking link.
This will bring you to the conversion tracking set up for your Twitter Ads. Click on the ‘Generate website tag for conversion tracking’ button.
On the next screen, you will see the website tag code. You need to copy this code and paste it in a text editor like Notepad.
Now, you need to switch back to your WordPress website’s admin area.
If you haven’t already done so, then go ahead and install and activate the Insert Headers and Footers plugin.
Upon activation, you need to visit Settings » Insert Headers and Footers page. Now you can paste the Twitter conversion tracking code into the body section.
Don’t forget to click on the ‘Save’ button to store your settings.
Once you have successfully installed the conversion tracking code, you will be able to view reports under the conversion tracking page on your Twitter Ads account.
Optimizing Conversion Rates to Boost Sales
Once you start tracking conversions on your website, the next step is to make improve those conversion rates.
You’d be surprised how little things can make huge impact on your business.
The best way to improve your conversions is by using OptinMonster. It is the best conversion optimization software on the market and helps you convert more visitors into customers.
It integrates with any email marketing service and works with all popular eCommerce platforms.
OptinMonster’s display rules allow you to show targetted messages to your customers at the precise time and nudge them into making a buying decision.
For instance, if you notice that customers are leaving a product page without taking any action, then you can offer them a discount when they are about to exit.
Similarly, you can run time-sensitive campaigns to trigger FOMO effect and give customers a nudge in the right direction.
For more practical tips, see our guide on how ways to recover WooCommerce abandoned cart sales.
Categories vs Tags – SEO Best Practices for Sorting your Content
Do you want to put images side by side in your WordPress content?
Often beginners struggle to find how to put two pictures next to each other in their WordPress posts and pages.
In this step by step guide, we will show how to easily put images side by side in WordPress (without writing any code).
Using the Block Editor to Put Images Side by Side
The easiest way to get your images side by side is to use the WordPress block editor.
The block editor has a special ‘Gallery’ block that lets you display images in rows and columns.
First, you’ll need to create a new post / page or edit an existing one to open the content editor. Once inside, click the (+) symbol to add a new block.
Next, you need to select the Gallery block and add it to your page. You can find the Gallery block in the Common Blocks section, or you can use the search bar to quickly locate it.
Now, you can easily add images to your gallery block, by dragging them into it or by using the Upload button. You can also select images from your WordPress media library.
As you can see, we’ve added 2 images to our Gallery block. WordPress has automatically positioned them side by side.
What if you want 3 images side by side? Here’s what happens if we add a third image. WordPress simply resizes the others to fit all 3 side by side:
If you upload a fourth image, then WordPress will place it beneath the others.
You can change the number of images WordPress should include side by side in a single column.
First, click on the Gallery block, if it’s not already selected. On the right hand side of the screen, you’ll see the Gallery’s block settings.
You can adjust the number of columns here to any number between 1 and 4. For instance, if you want two images side by side, and two more beneath them, you can set the Columns to 2.
It’s as simple as that!
If you want to change where an image is positioned in your gallery, just click on it. You’ll then see arrows that you can use to move it forward or backward in the gallery.
Here’s a finished gallery demo from our sample post:
Using a Plugin to Put Images Side by Side in WordPress
If you’re using the old classic WordPress editor, or if you want to create more complex galleries than the default Gallery block, then you will need a WordPress gallery plugin.
For the sake of this tutorial, we will be using the free version of Envira, but you may want to get the Pro version to get powerful features like albums, image slideshows, etc.
Next, you can go to Envira Gallery » Add New in your WordPress dashboard.
You’ll need to give your gallery a title. We’ve called ours ‘Example Gallery’. Next, upload the images you want to use.
You can either drag and drop them into the upload box, or you can use one of the ‘Select Files’ buttons.
Here’s how the images look once they’ve been uploaded:
You may want to give your images a title and alt text here. The title appears below your image when the user brings their mouse cursor over it.
The title also appears below the image in the lightbox popup mode, which we’ll take a look at in a moment.
To edit the title and alt text, click the Edit button on an image in the gallery.
You can then change the title for your image. It defaults to the image’s filename.
You should also enter alt text, as this is helpful for your WordPress site’s SEO. If your title describes the image, then you can simply repeat it for the alt text.
Once you’re done, please make sure you click the ‘Save Metadata’ button before clicking the X to close the window.
To add your gallery on the site, you’ll first need to publish it. Go ahead and click the Publish button on the right hand side of the screen.
Now, edit a post or page, or create a new one. Inside the content editor, click (+) to add a block to your post, and select the Envira Gallery block. You can find it in the Common Blocks section, or you can use the search bar.
You’ll then need to click on the dropdown to select your gallery.
You should see your gallery in place in your post.
You can adjust the settings on the right-hand side of the screen. For instance, you might want to change the column layout, or the size of the margin between images.
We decided to set our gallery to always display in two columns. We also added a wider margin between the images.
The user can click on an image to see the full-sized version in a lightbox. They can scroll through the images using the lightbox, too.
If you want to add more images to your gallery, then you can go back to it by visiting Envira Gallery » All Galleries in your WordPress dashboard. Simply click on the name of your gallery to edit it.
Any changes you make to your gallery will appear wherever you’ve placed it in your posts, pages, or sidebars. You don’t need to add it to these again.
Tip: If you’re using the classic editor instead of the block editor, you can still use Envira Gallery.
You’ll see an ‘Add Gallery’ button above the classic editor that you can use to add an existing gallery to your post.
You can also create a new gallery by clicking the ‘Add Media’ button then ‘Create Gallery’.
We hope this tutorial helped you learn how to put images side by side in WordPress. You might also want to go through our guide on how to align images in the WordPress block editor, and our comprehensive list of the must have WordPress plugins (expert pick).
Does your site have the text “Just another WordPress site” in the header or title bar?
Often beginners don’t know how to change this tagline. But leaving it in place doesn’t look good. Luckily, it’s really easy to change this to something else or even remove it altogether.
In this tutorial, we’ll show you how to change the “just another WordPress site” text, step by step.
What is a WordPress Site’s Tagline?
A tagline is a WordPress site’s slogan or description. Many websites use a catchy phrase as their tagline to describe their website and brand.
By default, WordPress uses “Just another WordPress site” for your website’s tagline when you first create a website. Not all themes display the tagline, but many will.
You should definitely change this text from the default. In fact, doing so is on our list of the key things you should do after installing WordPress.
Here on WPBeginner, we use “Beginner’s Guide for WordPress” as our tagline. You can see it just below our navigation menu. It’s also in our site’s title tag in your browser.
You don’t have to have a tagline for your site at all.
Your site’s topic or mission might be clear from its domain name.
However, if your domain name isn’t clearly linked to your blogging niche, then adding a catchy tagline could be a good idea.
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If you’d prefer written instructions, just keep reading.
Method #1: Changing Your Tagline in WordPress’s Settings
The simplest way to change the “Just another WordPress site” tagline is in your WordPress site’s settings.
First, you’ll need to go to your WordPress dashboard. You can normally do this by adding
/wp-admin to the end of your website’s domain name.
For instance, if your site is called
example.com, then your WordPress dashboard is at
If you’re not already logged in, then WordPress will prompt you to log in.
Once logged in, you need to go to Settings » General in your dashboard, and you’ll see the tagline field there.
You can either change the tagline, or remove it entirely by clearing out the box.
For our example, we’re going to use ‘WordPress tips and tricks’ for our example website.
Once you’ve changed that, scroll down to the bottom of the page and click the ‘Save Changes’ button.
Now, you can visit your site and see your new tagline in place:
Method #2: Changing Your Tagline in WordPress’s Theme Customizer
You can also change your tagline in the WordPress Theme Customizer.
To do so, go to Appearance » Customize in your WordPress dashboard.
The main part of your screen shows a preview of your website. Down the left hand side, you have a series of tabs that let you customize different aspects of your website.
First, you’ll need to look for a tab labeled Site Identity. This will normally be at or near the top.
Note: If you can’t see the Site Identity tab, expand other tabs to see if it’s nested under them. For instance, Site Identity is within the Header tab in the Astra theme.
Click on the Site Identity tab to expand it, and you’ll see a box where you can change your tagline.
In the theme we’re using, Button, we also have the option to turn off the display of the site’s title and tagline.
The theme customizer options are determined by the WordPress theme you’re using, so you may see different options here.
Once you’ve changed the tagline to whatever you want to use, click the ‘Publish’ button at the top of the screen.
Troubleshooting Your Tagline
Normally, changing your tagline goes smoothly. But what if you changed your tagline and the “Just another WordPress site” text is still showing up?
Wrong Tagline on Your Own Site
First, check that you actually saved your changes. Go back to Settings » General and see if your tagline is correct there. If necessary, change it again and click ‘Save Changes’ at the bottom of the page.
If the “Just another WordPress site” text is still appearing on your site itself, then try clearing your cache.
You could also try looking at your site on a different device or in a different browser to see if it’s a browser cache issue.
If the problem still persists, then you need to reach out to your WordPress hosting support for help.
Wrong Tagline on Google
What if the “Just another WordPress site” text is no longer on your website, but it still shows up in a Google search?
The best way to fix this is to with a Google Search Console account.
Simply type your homepage URL into the search bar at the top. Click the magnifying glass or press Enter on your keyboard to run the search.
You’ll now see details about the URL. Click the ‘Request Indexing’ link.
Google will then recrawl your page within the next few days, and then it should show the correct tagline, not the “Just Another WordPress Site” text.
Wrong Tagline on Facebook
If the “Just another WordPress site” text is still showing up on your Facebook posts, you may need to clear your Facebook cache. You can do this by going to the Sharing Debugger tool.
Simply enter the URL of your site and click the ‘Debug’ button.
You should see a section headed ‘When and how we last scraped the URL’. Click the ‘Scrape Again’ button at the top of this section. This should refresh the information that Facebook stores about your site.
Your website’s tagline should now display correctly when you share posts on Facebook.
We hope this article helped you learn how to change the “Just another WordPress site” text. If you’re just getting started with blogging, we recommend reading our beginner’s guide to the most common WordPress mistakes to avoid, and our expert pick of the must have WordPress plugins for all websites.