Today I’m gonna show you how to make money from Instagram.
In fact, These 7 strategies in this post Helped SoAestheticShop to Earn $12,000 in a Month.
You may be thinking to yourself: can you make $12,000 on Instagram like SoAestheticShop? TRUST ME YOU CAN!
Today in this article, I’m going to show you the 7 exact strategies that SoAestheticShop used to get these results. , so you too can earn money from Instagram in 2020.
How to Make Money From Instagram?
Instagram is ideal for selling products that photograph well. In other words, if your products are photogenic, most likely you can sell them with Instagram. Also, if you’re photogenic yourself or can take awesome photos, most likely you can have a huge following that can be capitalized to sell.
Justin Wong, the founder of SoAestheticShop, is passionate about cute Harajuku-style fashion. His massive Instagram account is his main marketing channel. Note that each Instagram post is meticulously edited to create a very attractive image. Wong makes $12K per month on Instagram using these 7 strategies.
There are the 7 best business models to make money on Instagram:
1. Become a Influencer and Post sponsored content.
With your influencer status, you can propose to brands to help to promote them in your posts. An influencer is someone who has built a reputation by doing and sharing things online. They have a good following and they are able to convince their audiences about trends because of the level of trust they have built with their online presence.
Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. Influencers have to manage many things at once such as the size and reach of their Instagram accounts as well as the trust and engagement that they build based on their content.
Top influencers make thousands of dollars per sponsored post. Imagine doing one sponsored post per day, you can make tens of thousands of dollars per month easily.
A typical influencer post includes the creation of content such as an Instagram post or an Instagram story, that will include the promotion of the brand or their products. As an influencer, that’s why it’s extremely important for you to know your audience. You need to understand who your audience mainly consists of, so you know which brands would best fit your audience. If you’ve switched to an Instagram business account, you can research your numbers a bit more through your Instagram Analytics report.
Step 1: Choose a niche
If you really want to get paid on Instagram, you’re going to be living and breathing your personal brand. Make sure you truly love it.
And consider how your potential partners see things. Brands will be comparing your audience to their target market. According to a recent study, 55% of brands say they prefer micro-influencers, who they perceive to have a more authentic connection with their audience.
That means the more specific you get, the better. ‘Vegan’ is saturated, so why not try ‘sober vegan ultra-marathon runner dad who interviews famous people on his podcast’ instead? (Or don’t, because that one’s taken.)
Meanwhile, if you are a European heiress/model with an Instagram husband, your brand is ready-made.
Step 2: Build trust & grow your audience
81% of Instagram influencers have between 15,000 and 100,000 followers. If you’re not there yet, don’t panic. There are no shortcuts to growing your follower count, but there are tried-and-true strategies.
Commit to posting consistently. And commit to posting content that is exactly what your audience wants. For instance, @Pedalboard_of_the_day posts a pedalboard every day for his 102,000 followers, just like the name promises.
Step 3: Partner with brands
There are two main routes to linking up with brand partners:
- Find them by pitching them directly. Contact the brands you admire yourself and tell them what you can offer. Your brand pitch needs to provide plenty of compelling details about your audience and approach.
- Help them find you by signing up with an influencer marketing platform. There are a lot of these marketplaces. AspireIQ, Upfluence, and Famebit are good places to start.
On a positive note, brands are eager to seek out effective influencers. If you’re curious about how they view this whole endeavour, check out our guide to working with influencers for some insight into a brand’s perspective.
Step 4: Post transparently
As an influencer in America or the UK, you are legally obligated to make it clear when you are posting an ad. The American Federal Trade Commission’s guidelines require your disclosure to be obvious and easy to understand. Meanwhile, the Advertising Standards Authority in the UK doesn’t care for any coy allusions: say #ad, not #gifted.
To stay on the right side of the law, use the #ad hashtag above the fold (i.e., in the first three lines so people don’t have to click around to find it.)
Even better: use the Paid Partnership tag, which Instagram created back in October 2019.
2. Become an Affiliate and Promote Others Products.
You can sell other people’s products and receive a cut. Many brands sell their products through affiliate programs. There are many people that make money from Instagram this way.
The difference between an influencer and an affiliate is that an affiliate is working towards making sales for the partnering brand in exchange for a commission. On the other hand, the influencer is mainly aiming to create awareness.
Affiliates make money on Instagram through a trackable link or a promo code to make sure that any clicks are converted to sales.
Create engaging posts, so you can promote the products without being pushy. The thing is, since you can only have one link on your Instagram bio, you might want to include a landing page to your affiliate link. In each post, include a caption that the product can be purchased via the link on the Instagram bio.
At first it may sound like a challenging game, but affiliate marketing has a variety of expansion possibilities if you plan on growing. You can expand your presence by including a website and/or other marketing or social media channels.
Our team has compiled a list of eye-catching Instagram post ideas from successful brands for you to take inspiration from.
Step 1: Choose a niche
An affiliate marketer’s niche differs from a sponsored influencer’s niche in that they can be more product-focused. For instance, affiliate marketers sometimes start as product reviewers.
If you’re just starting out, you have the luxury of choosing an audience with specific material desires, e.g., dog owners who want guidance and deals on the best dog food. (And the best collars, the best dog bowls, the best dog goggles, et cetera.)
Step 2: Find merchants to affiliate with
You can affiliate with a brand directly, or you can join what’s called an ‘affiliate network,’ or both. (The answer is always both.)
Amazon Associates is the most obvious place to start. The limitation is that they don’t offer codes; you have to use the affiliate link they provide. While that’s great for Pinterest, blogs, or email newsletters, on Instagram you have to put that link in your bio, or—if you have a business account—your Instagram Story.
Step 3: Post about the product
As with influencers, affiliate marketing also falls under FTC and ASA rules, so be clear about the nature of your relationship with the product. Fortunately, 54% of people say they appreciate transparency when marketers divulge their relationships, and the #ad hashtag doesn’t offend them.
3. Sell your own physical products on Instagram.
You can sell any physical product that you produce yourself or purchase from suppliers. This conventional ecommerce retailing usually requires stocking some inventory, meaning you’d need to spend some startup capital to stock some products.
And it requires a place where you can keep the products, such a spare room at home or a rented storage place. For instance, if you purchase some inventory from a China-based supplier, you’d need a space to keep them before they’re ordered by and delivered to customers.
As of February 2018, you can sell products directly on Instagram through Instagram Posts and Stories. By simply tagging products in your Instagram images, you can lead your Instagram followers to your product pages where they can purchase products quickly. Here’s a complete guide to Instagram Shopping and how you can sell on Instagram.
Or, if you’re looking for tips that will help you to sell on Instagram, check out these Instagram tips that will actually work.
Step 1: Imagine your product
Models sell clothes. ASMR slime accounts sell slime. Marketing experts sell online courses. Your product might be a natural, intuitive extension of what you’re already doing, like @rad.slime’s slime shop.
Meanwhile, model/influencer Alexa Chung created her eponymous high-end label, and model/influencer Jeanne Damas founded @rouje. (So now please refer to both of them as ‘model/influencer/fashion designer.’)
Step 2: Build your product
If your business plan involves selling your own products (as opposed to, say, dropshipping—but more on that later) you need to build it. Find a supplier.
Step 3: Set up your account so it’s shoppable
In the past few years, Instagram has been rolling out all sorts of shopping-focused features: the Explore tab, product tags, shoppable posts, shoppable Stories, and Instagram Checkout.
In order to take advantage of them, you need a business account. You also need to create a product catalogue. Check out our step-by-step guide on how to sell products with Instagram shopping.
Step 4: Build out your e-commerce infrastructure
Set up a website to provide more information to your customers. Consider running a few ads to build awareness. You’ll probably also need to build a landing page to guide people through the final purchasing steps. Keep your audience’s experience at top of mind.
Step 5: Post your products
You can hype your products using regular Instagram posts or Stories. Instagram analytics tools will help you measure your success.
That said, if your Stories aren’t converting into sales, you might want to check out our tips.
Step 6: Fulfill your orders
Depending on your product, you can handle inventory yourself, outsource to a third-party logistics company, or live the dropshipping lifestyle (which is when the manufacturer sends it to the customer themselves.)
The more orders you have, the more time you’ll be spending on this, so be realistic. Here’s a back-to-basics guide on how to delight your customers with shipping, delivery, returns, and everything else.
4. Sell poster photos and other virtual products.
Instagram is all about visual content. Photogenic products would sell well on Instagram. You can sell poster photos, paintings, drawings, animations, videos, and other image or video-based virtual products. On each post, refer readers to visit the link in your bio. This is another popular way that people make money from Instagram.
If you think you take high-quality pictures, there’s a chance that you can get paid for it. But don’t limit yourself with just your photography skills, explore other possibilities that enhance your pictures such as editing and composition. Use the best photo editing apps for phones to get the most out of the photos that you take. Try to be original when you’re taking pictures.
You can use Instagram to promote your photography portfolio using relevant Instagram hashtags.
5. Sell dropshipped products.
Dropshipping is a business model which you can use to run your store without ever holding any inventory. Once you’ve made a sale your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products.
This works in a similar way to the previous point of selling products on Instagram to earn money. Just that you won’t need to store any inventory. You can easily set up a dropshipping store with Shopify’s ecommerce platform, which is free for 14 days, and Oberlo’s forever free plan dropshipping app. With dropshipping, you can experiment to find the niche products that would sell well, without wasting startup capital.
6. Post consistently and stylishly on Instagram.
Your feed is your social media “résumé,” which brands use to determine whether or not to hire you as an influencer. A good Instagram presence means consistent, tasteful photo posts and captions. The bigger your Instagram portfolio, the better.
Brands also look for influencers whose Instagram style matches that of the brand.
Rankin gave a few examples of Dash Hudson’s criteria: “What does the content look like? Does the feed have beautiful, original photos? Is the style of content what we’re looking for [for] the brands we’re working with? What’s their follower number and engagement rate?”
7. Become an unpaid brand ambassador.
No luck finding gigs as a paid influencer? There’s another way to get compensated for your stylish Instagram posts. Bloggers can apply to be unpaid “brand ambassadors,” to whom businesses send freebies for promotion.
Skinny Bee Tea, for example, has a brand ambassador program, through which it sends bloggers a 14-day detox package to promote on their social media accounts. Other small brands offer similar programs.
The application process for unpaid brand ambassadorships is the same as for paid influencers, but the odds of getting accepted to be an unpaid brand ambassador tend to be more favorable. Skinny Bee Tea receives two to eight applications per month and accepts about one-third of them into the ambassador program, Kristen Zahodne, the company’s owner, told HuffPost.
Think you have what it takes to get money or freebies for your content? Start snapping and good luck!
Tips for earning money on Instagram
Ready to try one of these strategies out for yourself? These best practices will save you some time.
Know your worth
Influencers need to know: what’s the going rate for posting a Story (with swipe up) to, say, 27,000 followers? How much do people charge for running a product giveaway to a niche audience with an impressive 5% engagement rate?
When it’s time to negotiate rates with brands, you need solid information on the landscape. Check out our complete guide to Instagram influencer rates.
Keep tabs on your competitors
Use social media monitoring (and listening) to stay on top of the conversation in your field, and among your competitors.
Set up Instagram-specific search streams in Hootsuite to watch what’s happening on the platform. Then set alerts using Hootsuite Insights to monitor what your competitors are up to everywhere else.
Respond to customer inquiries quickly
Speaking of being professional, this is a business. Your brand partners and customers are treating it as such. As an influencer, missing deadlines and ignoring contracts is the fastest way to burn bridges. (Besides, say, demanding free stuff from other businesses.)
Don’t buy fake followers
Use Instagram tools to save time
Any entrepreneur will tell you how fast the hours disappear when you’re getting a business up and running. There are dozens of tools out there to help you automate your posts, edit your photos and video, or run reports on your account’s performance.
Promote yourself on other channels
You need to provide more than inspiration if you’re looking to turn views into sales.
Creating a blog or YouTube channel will expand your content marketing to provide the information that prospective buyers want as they make their buying decisions.
Likewise, using other social media platforms will widen your reach. And email newsletters mean you aren’t at the mercy of the Instagram algorithm when notifying your audience about new content.
Instagram Success Stories.
You can learn from others’ experiences in how to earn from Instagram from case studies and success stories like those below.
Foster a specific niche lifestyle and start selling products that you’re passionate about. It can be any passion, hobby, or anything that you want to share with others. Just focus on what you do best.
With apps that connect social media platforms with your ecommerce site, the seamlessness is even better. Shopify comes with Instagram Business Account integration, which makes the whole process of using Instagram for business even simpler.
The following entrepreneurs integrate Instagram marketing seamlessly with their ecommerce store. Let’s learn from their experiences of how to get paid on Instagram so that you can emulate their success.
BeardBrand was first featured in a New York Times article. Their store was started with only $30 and a committed vendor. How they earn money from Instagram is unique and inspiring.
They sell products that bearded men would need to maintain their lifestyle. BeardBrand.com has a strong Instagram presence with more than 124,000 followers.
Instagram can be well integrated with the overall shopping experience, as followers can relate themselves to those depicted in the posts. With the right approach, those posts can capture the customers’ curiosity and trust.
With over one million followers, stock usually sells out in 24 hours. The videos are crisp and clear. Viewers can hear the colorful popping slime being molded. The photogenic videos undoubtedly have amazing marketing power.
This Minty Rainbow Chip slime, for instance, generated more than 179K views. With that massive number of views, it’s understandable why the product sold out within 24 hours and how they made money on Instagram.
SoAestheticShop.com doesn’t carry products because it uses the dropshipping business model. While there are several vendors, the products aren’t purchased by the store owner until they are purchased by customers. Dropshipping is considered one of the most lucrative business models today, and it can be easily integrated with Instagram marketing and ecommerce.
For instance, they partner up with social media influencers, which will be receiving free products in exchange of their posts wearing them and discount code for their followers. Another way to boost their sales is through an affiliate program, so anyone with a website and social media accounts can participate and receive a commission when someone orders through their link. This is another way to earn money on Instagram.